Our Mission

To build and transform lives through trading, and create one of the most enduring sources of quality, tried and applied content in the industry, to help our clients be successful too.

Overview | Our Story | Careers | Press & Media | Client Reviews

The Simpler Trading Story

In 1999, John F. Carter, founder of Simpler Trading got tired of talking to his goldfish while trading alone in his office, so he launched Trade the Markets to create a place to post his trading ideas. This company turned into Simpler Options, and as he added additional analysts and branches, he grew it into the company it is now, Simpler Trading.

Creating More Possibility & Freedom Through Trading

Over 10,000 Members all around the U.S.A

Over 200 years combined trading experience

Over 80 webinars produced annually

Careers at Simpler

Our company is still relatively small which leaves lots of room for growth and opportunity. Even if we are not hiring for specific positions, we are always looking for fresh ideas, and new experiences to enhance our company. We work hard and play hard.

Join the Simpler Team